This five-CD set includes live audio from the 2008 WPA Conference “Power Marketing Online” two-part, all-day session held May 1, 2008.

The Comprehensive Overview

Online marketing with Web 2.0 initiatives has exploded into the most effective way to attract visitors, generate leads and increase revenue. Hear Lorrie Thomas, Tracy Cooke, Jon Rognerud and Brad Stauffer provide a comprehensive overview of Web 2.0, white paper programs, search engine optimization and more.

Making it Real: Case Studies

Beginning with a critical analysis of digital media trends from American Business Media’s 2007 Forrester Research study, hear case studies direct from John Bethune, Dan Gabel and Julie Tinney, three publishers using Web 2.0 strategies and technologies to take their online presence and business to the next level. You’ll hear about e-newsletter launches, paid content, webinars, SEO, forums, rebranding, revenue opportunities, as well as what worked and what didn’t work.

Speakers include:

• John Bethune, Vice President, Content & Data, Canon Communications
• Tracy Cooke, Senior Marketing Manager, 1105 Redmond Media Group
• Nick Ferrari, Executive Vice President, Business Development, American Business Media
• Dan Gabel, Editorial Director and Group Publisher, String Letter Press
• Jon Rognerud, Founder, Chaos Map
• Brad Stauffer, Chief Operating Officer, Trade News International, Inc.
• Julie Tinney, Associate Publisher, Insurance Journal
• Lorrie Thomas, Web Marketing Therapist, Lorrie Thomas Web Marketing