2010 Maggie Awards: Finalists by Magazine Type and Press Coverage
Photo by Sgt. Michael Connors, Public domain, Wikimedia Commons
Western Publishing Association's 2010 Maggie Awards named finalists across consumer, specialized and digital magazine categories. The finalist list is summarized here by publication type, not transcribed; winners were announced in dated press releases and covered by Mother Jones, OC Weekly, Type Investigations and The Exiled.
What were the 2010 Maggie Awards?
The 2010 Maggie Awards were the 59th annual editorial honors program run by the Western Publishing Association for magazines, trade publications and individual articles from publishers on the US West Coast. The program recognized work in both print and digital formats and judged entries on editorial criteria such as reporting, design, circulation and service to readers. It grouped shortlisted work into consumer, specialized/trade and digital categories, with masthead staff and editors among those honored for editorial excellence. A finalist list records who was shortlisted in each category in that awards cycle; winners were named separately in later announcements.
Why the name “Maggie Awards” needs a quick disclaimer
Searches for “Maggie Awards” also surface unrelated recognitions: a romance writers' prize, an Oscars photo caption involving actor Maggie Gyllenhaal, an APME press award and the Margaret A. Edwards Award for young adult literature. None of those share the Western Publishing Association's magazine-industry program.
Finalists and winners by magazine type
The 59th annual program divided 2010 finalists into three broad magazine types, following the WPA's own classification in the dated finalist announcement.
| Magazine type | What the 2010 shortlist covered |
|---|---|
| Consumer | Editorial, design and reporting categories for general-interest magazines |
| Specialized/trade | Trade and professional categories for business and niche publications |
| Digital | Online-only and magazine website categories for digital editorial work |
Winners in each block were announced after the finalist release; the 2010 press release remains the authoritative record for names and category placements.
How the 2010 nominations were covered
Mother Jones reported being nominated in eight categories in the 2010 cycle. OC Weekly, Type Investigations and The Exiled also covered the nominations contemporaneously, linking to the finalist announcement or reporting their own shortlist placements. These pieces are contemporaneous press, not the award's administrative record.
How to check the original 2010 finalist list
Start with the Western Publishing Association's dated 2010 finalist announcement, the primary record of shortlisted publications and categories. If that release is not online, search trade press coverage from 2010; outlets listed above may point to it. For context on later industry shifts, see magazine publishing trends. For ongoing coverage of the magazine business, browse the magazine industry blog. For background on this site's scope, see About this site.
Maggie Awards 2010 FAQ
What were the 2010 Maggie Awards?
Western Publishing Association's annual editorial awards for West Coast consumer, trade and digital magazines.
Who were the 2010 Maggie Award finalists?
The shortlists, by magazine type, are summarized above; the dated WPA press release holds the complete names and category placements.
What types of magazines won 2010 Maggie Awards?
Consumer, specialized/trade and digital categories each had finalists.
How do I find the original 2010 finalist list?
Consult the dated WPA announcement or the historical publication edition; lists are linked, not transcribed.
Are the Maggie Awards still active?
Treated historically; no current program is asserted without recent source.
Sources
Sources: Western Publishing Association 2010 finalist announcement (dated press release); Mother Jones; OC Weekly; Type Investigations; The Exiled.
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